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Social commerce, in particular, has become an important tool in brands omnichannel strategy, with social commerce streamlining purchases by selling directly through social media platforms, and thereby, emerging as a key sales channel during the pandemic due to its integrated and frictionless shopping experience especially among Gen Z and millennial consumers

This style is characterised by its strictness and intention to convey an image of respectability, competence, and reliability

With its floaty silhouettes, artisanal embroidery and sun-kissed palette, boho dresses have shed their festival-only connotations to emerge as one of 2026s most desirable high-summer staples

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Consider the shoes A dressy beach shoe is certainly a tricky sartorial challenge, given you will likely be walking on sandy terrain