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"If a style doesn't work, simply return it and pick out another style," Walsh says

The key accessory is, of course, the mask

Plum Bridesmaid Dresses Elegant full length designer gown comes in chiffon and features a ruched bodice, V-neckline, and lace detail at the shoulders and waist.

A small crossbody, woven clutch, or straw bag all work well

Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views