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A black and white striped dress or top can easily evoke Jack Skellington, while adding a splash of red can bring in a little Sally

A beloved Gen X and millennial brand for years, her namesake label became a Gen Z obsession right around 2017, when the designer cannily cast Kendall Jenner and Gigi Hadid on her catwalk

Pull the thread to tighten the first loop and create a second loop

6.Can I add my own label & Hang tags

There's never been a viral fluff piece quite like it since, and with 'the dress' now officially ten years old, it's not only one of the best optical illusions ever, but a reminder of a simpler time online