Obviously, they dont have the space to cater to TCG-events, but Im not sure why they wouldnt try to capitalize on graded singles and sealed, seeing how it appears that Costco, Wal-mart, CVS/Walgreens and Target appear to be the current benefactors of the everyone buying and holding modern sealed

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(The next time this creature would be destroyed, instead tap it, remove it from combat, and heal all damage on it.) Because damage remains marked on a creature until it's removed as the turn ends, nonlethal damage dealt to Experiment One may become lethal if you remove +1/+1 counters from it during that turn
Frankly, if they are a first-time Magic Online player, probably not too great
Looking for a full card list