TMs are extremely fun to use as they give you more options in your deck, from being able to do things such as Devolve one of your opponents' Pokemon to giving you a massive attack that costs less Energy the further behind you are
And if its later and you want to trade the attacking 3/3 for a nasty creature, knowing that the Champion is likely to be blocked and die, well, that was using it just like a four-mana sorcery that reads, Put a creature from your hand onto the battlefield. And dont forget the potential reusability of the Champions exert later, as well as Greens acceleration getting the Champion out and swinging earlier than its 4th turn sell-by date the other colors 4-drops would normally have
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Chart shows the price of Zapdos ex #49 at the end of each month going back as long as we have tracked the item.
Compare that to something like [card]Serra Ascendant[/card], which enters the battlefield as a 6/6 creature with lifelink for just one white mana, and its easy to see why that card is a format staple